Lighting

3 Point Lighting Research 

High Key 

High-key lighting is a style of lighting for film, television, or photography that aims to reduce the lighting ratio present in the scene. This was originally done partly for technological reasons, since early film and television did not deal well with high contrast ratios, but now is used to suggest an upbeat mood.

Low key

Low-key lighting is a style of lighting for photography, film or television. It is a necessary element in creating a chiaroscuro effect. ... Low key light accentuates the contours of an object by throwing areas into shade while a fill light or reflector may illuminate the shadow areas to control contrast.

Fill lighting

A supplementary light used in photography or filming that does not change the character of the main light and is used chiefly to lighten shadows.

Film Title Fonts Research and Analysis

Audience Research (Primary)

Planned Questions

>How old are you? 
Reason for asking: To see which age groups prefer which types of films and to make it easier to compare data based on age groups.

>What is your favorite film genre? 
Reason for asking: To find out if the people I'm asking the questions too are interested in the genre of film I'll be making. 

>Do you think film openings have to be good to make you want to watch the whole film? 
Reason for asking: To see if people pay attention to the film openings. 

>Do you prefer long film openings or short snappy ones? 
Reason for asking: To see which film openings people prefer. 

> In a film opening do you look at the creative imagery or the text, explain choose one and explain why?
Reason for asking: This will be effective because it will help us decide if we should focus more on the imagery in the background in the film opening or the text.

>What is your favorite film?
Reason for asking: To see what kind of films the people we are asking like. 

>Have you ever watched a British Crime Film? 
Reason for asking: To see if the people were asking have seen the genre of film we are going to be making. 

>If yes, did you like it? 
Reason for asking: To see if they enjoyed the film after watching it. 

>What do you look for in a film opening? 
Reason for asking: To see what the people we are asking enjoy in a film opening. 

>Do you think the opening of the film is a big deal or does it not make a difference to you whether there is one or not? 
Reason for asking: To see if people pay much attention to the openings. 

Audience Research (Secondary)

Textual Analysis